Creative Research Systems The Survey System - Survey Software Your Complete Survey Software Solution
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Optional Modules

The Survey System has a number of optional modules that enable you to put together a customized software package that exactly fits all of your survey needs. You can add modules to your existing software at any time, as the need arises.


The Voice Capture Module

  • Records and plays back actual voices.
  • Captures the feeling and intensity of responses.
  • Creates dazzling presentations.
  • Saves time during interviews.
  • Playback-only software is available to offer to your clients.

The Survey System offers the ability to capture and incorporate respondents' own voices into a research presentation. The voices are real (not synthesized), similar to a tape recording.  Much of the meaning is lost when interviewers type respondent comments.  Find out what your respondents really mean.  

You can code each response based on its content.  Use these codes to produce numeric tables or to group similar responses together during playback.

During playback, interviewees can be classified by up to four variables (e.g., age, sex, geography, income). Their comments are played back through a sound-equipped PC (CRS can supply all necessary hardware).

Interviews can be done by phone or face-to-face. The impact of consumers actually talking about products in their own words gives an immediacy and impact to your presentation that has to be experienced to be believed.

The Voice Capture Module works with the Professional and Enterprise Editions of The Survey System.


The Statistics Module

The core package of The Survey System contains the most commonly used Statistics, such as Percents, Medians, Means, Standard Deviations, Standard Errors, Chi-squares and Differences between Proportions. However for those with more sophisticated statistical needs, this module adds the following techniques:

  • ANOVA - Analysis of Variance (One-way, Two-way, Repeated Measures).
  • Correlation (Pearson and Partial).
  • Multiple Regression (Standard and Stepwise).
  • Descriptive Statistics.

Descriptive Statistics tables can use Banners to show answers given by different groups of people. They areideal for showing how many people live in each zip code, for example.

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