Optional
Modules
The Survey System has a number of optional modules that enable you to
put together a customized software package that exactly fits all of your
survey needs. You can add modules to your existing software at any time,
as the need arises.
-
Records and plays back actual voices.
-
Captures the feeling and intensity of responses.
-
Creates dazzling presentations.
-
Saves time during interviews.
-
Playback-only software is available to offer to your clients.
The Survey System offers the ability to capture and incorporate
respondents' own voices
into a research presentation. The voices are real (not synthesized), similar
to a tape recording. Much of the meaning is lost when interviewers
type respondent comments. Find out what your respondents really
mean.
You can code each response based on its content. Use these
codes to produce numeric tables or to group similar responses together
during playback.
During playback, interviewees can be classified by up to four variables (e.g.,
age, sex, geography, income). Their comments are played back through a
sound-equipped PC (CRS can supply all necessary hardware).
Interviews can be done by phone or face-to-face. The impact of consumers
actually talking about products in their own words gives an immediacy and
impact to your presentation that has to be experienced to be believed.
The Voice Capture Module works with the Professional
and Enterprise Editions of The Survey System.
The core package of The Survey System contains the most commonly used Statistics,
such as Percents, Medians, Means, Standard Deviations, Standard Errors,
Chi-squares and Differences between Proportions. However for those with more
sophisticated statistical needs, this module adds the following techniques:
-
ANOVA - Analysis of Variance (One-way, Two-way, Repeated Measures).
-
Correlation (Pearson and Partial).
-
Multiple Regression (Standard and Stepwise).
-
Descriptive Statistics.
Descriptive Statistics tables can use Banners to show answers
given by different groups of people. They areideal
for showing how many people live in each zip code, for example.
|