The Survey System offers the ability to capture and incorporate respondents' own voices into a research presentation. The voices are real (not synthesized), similar to a tape recording. Much of the meaning is lost when interviewers type respondent comments. Find out what your respondents really mean.
You can code each response based on its content. Use these codes to produce numeric tables or to group similar responses together during playback.
During playback, interviewees can be classified by up to four variables (e.g., age, sex, geography, income). Their comments are played back through a sound-equipped PC.
Interviews can be done by phone or face-to-face. The impact of consumers actually talking about products in their own words gives an immediacy and impact to your presentation that has to be experienced to be believed.
The Voice Capture Module works with the Professional and Enterprise Editions of The Survey System.